MORE THAN AN OFFICER
In today’s society, many people have mixed feelings and sometimes negative perceptions of the police. However, what if there was another way to view them? See them through the eyes of their loved ones and friends, who look at them as more than just our city’s heroes. They are our moms, dads, husbands, and wives.
OOH
Grocery stores in Chicago will display copy and visuals of cops on their carts. This will remind individuals that police officers are relatable and that they also have families and loved ones.
Sidewalk chalk drawings will show those passing by on the streets of Chicago that the Chicago Police have families and that they sacrifice themselves everyday to protect the community.
SOCIAL
Facebook users can choose to personalize and or customize Chicago Police Facebook Frames, so they can show their support or how they are related to the Chicago Police Department.